OUR PHILOSOPHY AND MISSION

If asked what “work” means to us, our answer would be to bring a smile to our customer’s faces. And to make this happen, we always consider others before ourselves, and cherish creating a working environment in which we can make each other happy. We believe that its only by having a smile on our own faces that we are able to bring a smile to others.

 

Happiness, fun, and gratitude are feelings common to everyone around the world.
While always asking ourselves if there is anything that we are able to do as a Japanese company, we continue to provide surprises and consideration for others through our products. We shall work towards bringing as many smiling faces to the world as possible, by providing comfort and recovery with products that people can keep using and recommend to family and friends with confidence.

Our History

2003

THE BIRTH OF CURE NATURAL AQUA GEL

Cure is gentle and safe exfoliator that made with 91% activated hydrogen water born in Japan.

2005

BEST MASK AND EXFOLIATOR - @COSME THE BEST COSMETIC AWARDS

Natural Aqua Gel received first prize in the Pack & Other category from @cosme -Japan’s largest customer review website.

2008

WE EXPANDED TO OVERSEAS

Established an American corporation and Singapore corporation.
As of January 2020, we have expanded into more than 20 countries.

2009

CURE PARTICIPATES IN THE OSCARS

Cure Natural Aqua Gel was chosen for 81st Oscar official gifting.

2010

BEST MASK AND EXFOLIATOR - @COSME THE BEST COSMETIC AWARDS

Natural Aqua Gel received first prize in the Pack & Other category from @cosme -Japan’s largest customer review website.

2015

BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS

Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.

2016

CURE PARTICIPATES TO THE 58TH GRAMMY AWARD

Cure was chosen as gifts for Academy Award winners and nominees.

 

BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS

Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.

2017

BRAND OF THE YEAR - THE WORLD BRANDING AWARDS

Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum. The Awards sees some of the world’s best brands recognized for their work and achievements. With just 245 winners from over 3,000 nominated brands.

 

BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS

Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.

2018

World Branding Award

Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum.

Watsons HWB Award

Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.

2019

NEW PRODUCT IS HERE - CURE BATHTIME!

It is made with 100% natural Himalayan rock salt. It can be used for Facial Spa and as a Bath Salt.

 

BRAND OF THE YEAR - THE WORLD BRANDING AWARDS

Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum.

2003

THE BIRTH OF CURE NATURAL AQUA GEL

Cure is a gentle and safe exfoliator that is made with 91% activated hydrogen water born in Japan.

2005

BEST MASK AND EXFOLIATOR - @COSME THE BEST COSMETIC AWARDS

Natural Aqua Gel received first prize in the Pack & Other category from @cosme -Japan’s largest customer review website.

2008

WE EXPANDED TO OVERSEAS

Established an American corporation and Singapore corporation.
As of January 2020, we expanded more than 20 countries.

2009

CURE PARTICIPATES IN THE OSCARS

Cure Natural Aqua Gel was chosen for 81st Oscar official gift bag.

2010

BEST MASK AND EXFOLIATOR - @COSME THE BEST COSMETIC AWARDS

Natural Aqua Gel received first prize in the Pack & Other category from @cosme -Japan’s largest customer review website.

2015

BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS

Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.

2016

CURE PARTICIPATES TO THE 58TH GRAMMY AWARD

Cure was chosen as gifts for Academy Award winners and nominees.

 

BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS

Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.

2017

BRAND OF THE YEAR - THE WORLD BRANDING AWARDS

Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum. The Awards sees some of the world’s best brands recognized for their work and achievements. With just 245 winners from over 3,000 nominated brands.

 

BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS

Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.

World Branding Award

Wins the World Branding Award 2017.

2018

BRAND OF THE YEAR - THE WORLD BRANDING AWARDS

Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum.

BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS

Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.

2019

NEW PRODUCT IS HERE - CURE BATHTIME!

It is made with 100% natural Himalayan rock salt. It can be used for Facial Spa and as a Bath Salt.

 

BRAND OF THE YEAR - THE WORLD BRANDING AWARDS

Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum.