OUR PHILOSOPHY AND MISSION
If asked what “work” means to us, our answer would be to bring a smile to our customer’s faces. And to make this happen, we always consider others before ourselves, and cherish creating a working environment in which we can make each other happy. We believe that its only by having a smile on our own faces that we are able to bring a smile to others.
Happiness, fun, and gratitude are feelings common to everyone around the world.
While always asking ourselves if there is anything that we are able to do as a Japanese company, we continue to provide surprises and consideration for others through our products. We shall work towards bringing as many smiling faces to the world as possible, by providing comfort and recovery with products that people can keep using and recommend to family and friends with confidence.
Our History
2003
THE BIRTH OF CURE AQUA GEL
Cure is gentle and safe exfoliator that made with 91% activated hydrogen water born in Japan.
2005
BEST MASK AND EXFOLIATOR - @COSME THE BEST COSMETIC AWARDS
Aqua Gel received first prize in the Pack & Other category from @cosme -Japan’s largest customer review website.
2008
WE EXPANDED TO OVERSEAS
Established an American corporation and Singapore corporation.
As of January 2020, we have expanded into more than 20 countries.
2009
CURE PARTICIPATES IN THE OSCARS
Cure Aqua Gel was chosen for 81st Oscar official gifting.
2010
BEST MASK AND EXFOLIATOR - @COSME THE BEST COSMETIC AWARDS
Aqua Gel received first prize in the Pack & Other category from @cosme -Japan’s largest customer review website.
2015
BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS
Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.
2016
CURE PARTICIPATES TO THE 58TH GRAMMY AWARD
Cure was chosen as gifts for Academy Award winners and nominees.
BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS
Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.
2017
BRAND OF THE YEAR - THE WORLD BRANDING AWARDS
Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum. The Awards sees some of the world’s best brands recognized for their work and achievements. With just 245 winners from over 3,000 nominated brands.
BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS
Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.
2018
World Branding Award
Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum.
Watsons HWB Award
Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.
2019
NEW PRODUCT IS HERE - CURE BATHTIME!
It is made with 100% natural Himalayan rock salt. It can be used for Facial Spa and as a Bath Salt.
BRAND OF THE YEAR - THE WORLD BRANDING AWARDS
Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum.
2003
THE BIRTH OF CURE AQUA GEL
Cure is a gentle and safe exfoliator that is made with 91% activated hydrogen water born in Japan.
2005
BEST MASK AND EXFOLIATOR - @COSME THE BEST COSMETIC AWARDS
Aqua Gel received first prize in the Pack & Other category from @cosme -Japan’s largest customer review website.
2008
WE EXPANDED TO OVERSEAS
Established an American corporation and Singapore corporation.
As of January 2020, we expanded more than 20 countries.
2009
CURE PARTICIPATES IN THE OSCARS
Cure Aqua Gel was chosen for 81st Oscar official gift bag.
2010
BEST MASK AND EXFOLIATOR - @COSME THE BEST COSMETIC AWARDS
Aqua Gel received first prize in the Pack & Other category from @cosme -Japan’s largest customer review website.
2015
BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS
Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.
2016
CURE PARTICIPATES TO THE 58TH GRAMMY AWARD
Cure was chosen as gifts for Academy Award winners and nominees.
BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS
Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.
2017
BRAND OF THE YEAR - THE WORLD BRANDING AWARDS
Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum. The Awards sees some of the world’s best brands recognized for their work and achievements. With just 245 winners from over 3,000 nominated brands.
BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS
Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.
World Branding Award
Wins the World Branding Award 2017.
2018
BRAND OF THE YEAR - THE WORLD BRANDING AWARDS
Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum.
BEST SELLING EXFOLIATOR - WATSONS HWB AWARDS
Wins Best Selling Exfoliator Award from WATSON, Asia’s largest drugstore.
2019
NEW PRODUCT IS HERE - CURE BATHTIME!
It is made with 100% natural Himalayan rock salt. It can be used for Facial Spa and as a Bath Salt.
BRAND OF THE YEAR - THE WORLD BRANDING AWARDS
Wins Brand Of The Year from The World Branding Awards, the premier awards of the world branding forum.
