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Cure Aqua Gel Exfoliator is featured in "Today"

Our fan-favorite Japanese exfoliator has been featured on The Today Show’s international beauty segment, titled “8 dermatologist-approved beauty products from around the world.”

You can watch the Today Show’s hosts Hoda & Jenna try out Cure Aqua Gel with Dr. Engelman here:

Curated by renowned dermatologist Dr. Dendy Engelman, the segment focuses on tried-and-true beauty and skincare products from around the globe, including Sweden, Brazil, and Japan. The featured article had this to say about our iconic exfoliator:

“Formulated to help you say goodbye to dry, dull and blotchy skin, this Japanese exfoliator works to smooth and brighten skin for a more even-looking complexion. The brand also says this exfoliator works to improve pigmentation, has anti-aging benefits, and can reduce the appearance of bumps and acne scars.” - Kathryne McCann, TODAY.COM

No matter what skin type you have, our super-gentle exfoliator Cure Aqua Gel is formulated for you.

As a peeling gel, it has the benefits of physical exfoliation without damage. Traditionally, physical exfoliation involves using a brush, bristles, or abrasive physical granules (like ground walnut shells) to scrub away unwanted dirt and oil from your skin manually. While this method of exfoliation is effective, it can wreak havoc on the delicate skin of your face. Harsh physical exfoliators can microscopically tear at the skin, increasing the chance of developing premature signs of aging.

A fan-favorite in Japan and internationally, Cure Aqua Gels gentle formula removes surface-level dead skin cells and excess oil without the use of strong acids or abrasive physical exfoliants. No need to spend time scrubbing your skin; our gentle exfoliator does the work for you. Exfoliating with Cure Aqua Gel has the added benefit of boosting the effectiveness of the rest of your skincare routine. 

This award-winning product is 91% activated hydrogen water, a powerful antioxidant. Its formula also features natural ingredients, such as Aloe Leaf Extract, Ginkgo Biloba Leaf Extract, and Rosemary Leaf Extract.

Whether you are new to the skincare world, or simply want to learn more about how to achieve your skincare goals, we suggest adding exfoliation to the top of your priority list.