We believe in simplicity. Our fan-favorite Japanese skincare products are water-based, and contain minimal (but powerful) ingredients. We’re committed to gentle formulations that are perfectly suited for all skin types, without irritating fragrances.
We are committed to creating innovative and gentle skincare products. When our founder discovered the health benefits of activated hydrogen water, he quickly sought to bring this powerful ingredient to the skincare industry. Cure’s iconic first product, Aqua Gel Exfoliator, is an exceedingly gentle peeling exfoliator that contains a whopping 90% Activated Hydrogen Water. With Aqua Gel Exfoliator quickly hailed as a fan-favorite, Cure expanded into researching water-based moisturizers. Our Water Treatment Moisturizer was originally created as a hand cream for workers who could not let oil from traditional lotions touch their workstations. Cure’s commitment to innovative water-based products is evident in our entire skincare line.
our iconic aqua gel exfoliator
No fragrances, microbeads, or artificial colors here. Our short but powerful ingredient lists contain high quality ingredients with soothing and antioxidant properties, like Aloe Leaf Extract, Gingko Biloba Leaf Extract, and Rosemary Leaf Extract. Our main ingredient, Activated Hydrogen Water, is an effective and powerful antioxidant used internationally.
Our iconic Aqua Gel Exfoliator has been a fan-favorite since 2003. Renowned for its exceedingly gentle application, Aqua Gel Exfoliator is a peeling exfoliator that has been a staple in Japanese skincare routines. Aqua Gel Exfoliator has received multiple awards internationally, including ‘Best Selling Exfoliator’ by the Watsons HWB Awards, ‘Best Mask and Exfoliator’ by @cosme, and ‘Brand of the Year’ by The World Branding Awards.